My Work
I specialize in creative production, content strategy, and brand management. For more than ten years, I've helped emerging and established brands across healthcare, technology, retail, travel, tourism, and the arts–both in-house and agency-side–working with startups, nonprofits, and more.
More about me.
B2B Marketing
Content and Strategic Communications within Healthcare
Influencer Marketing
Launching a Program for UGC and Scalable Influencer Campaigns
The Home for Mental Health
Brand Strategy and Core Messaging, Expanded
Therapy Works
Repositioning to Differentiate in a Crowded Marketplace
SonderMind.com/press
Establishing a New Channel for Corporate Communications
SonderMind.com/insurance
Strategic SEO and CMS Development to Increase Organic Acquisition
SonderMind.com/resources
Growing Organic Traffic and Leads Through Content Marketing
FreshArt.Education
The Learning Portal, a Microsite for FreshArt International
Art Outside
Building Awareness and Engagement with Public Art in Miami Beach
The Virtual Bass
Building a Digital Museum and Developing Online Programming
B2B Partnerships
Building a Reciprocal Partnership Program with Local Business
Streaming and Live Events
Coordinating, Programming, and Streaming Live Events
@TheBassSquared and Virtual Tours
Utilizing Digital Media to Reach and Engage New Audiences
#atTheBass
User-Generated Content and Influencer Partnerships
The Bass Presents
Interviewing Artists and Documenting Exhibitions on Video
Lifecycle Marketing and CRM System Management
Generating Revenue through Email and Direct Mail
The Bass Museum of Art
Miami Beach's Contemporary Art Museum
Aurai
The World's First Water-Propelled, Heating and Cooling Eye Massager
Friendship Collar
The World's First PETA-Approved Vegan Pet Accessories
Creative Portfolio
A Sampling of My Work Across Various Roles and Projects