Strategic SEO to Increase Organic Acquisition

I've managed, built, or updated the CMS and websites of many organizations across my career. For several years at SonderMind I directly managed the Webflow site and freelance developer resource, as well as the content marketing agency and SEO contractors. 

In 2020, working with our digital marketing manager, I identified the opportunity to grow organic traffic and leads–also called new client requests (NCRs)–by building out a section of the site dedicated to unique and individual pages for our various insurance payor partners. By creating unique and copy-rich pages dedicated to each insurance company that SonderMind offers in-network care with, it would allow us to optimize and target strategic keywords like "therapist near me" and those specific to national and regional commercial payors–like Aetna, BCBS, and Cigna. 

I built the wireframes, pitched the idea to leadership, aligned the team the project, and built out SonderMind's first insurance-related section of the website. This is one of the most utilized and conversion-driving parts of the site, becoming an integral part of the marketing acquisition and growth strategy to this day.

Along with these responsibilities, I also managed the editorial content strategy for the site and SonderMind's creative team. Below are screenshots of the insurance section in various iterations. (From left/top) the first and middle images are from 2021, shortly after launch. The last image is linked to the current website and section design as it is used today. I was involved in this new iteration as well, as the copywriter and content strategist. For more, visit sondermind.com/insurance.